By Anthony Tan email: micemalaysiabeyond@gmail.com
Malaysia International Shoe Festival (MISF) has been a success since it started in 2010. It is expected to have more exhibitors and visitors than last year. It will be held from March 29 to April 1 at the Putra World Trade Centre (PWTC) in Kuala Lumpur and the first day it is only open trade visitors. From March 30 to Apr 1 it is open to the general public from 10.3Oam to 8.3Opm with free admission.
MISF 2012 will be open by Her Royal Highness Raja Permaisuri Agong Tuanku Haminah Hamidun.
Last year, MISF attracted over 55,000 visitors and the cash register machines rang up with total sales of RM6.2 million transacted over the three days.
The MISF is jointly organised by the Ministry of Tourism Malaysia and the Malaysian Footwear Manufacturers Association (MFMA).
At the soft launch, Minister of Tourism
Datuk Seri Dr Ng Yen Yen said “When buying a pair of shoe, it should be selected because it looks good and trendy fashionable shoes but it is important to make sure your health is not compromised.
Shoes can cause you to have backache and knee problem because your feet are supporting your whole body weight.”
She added “This year, MISF will focus on shoes and wellness. There would be talks by experts for visitors to learn more about ways to take care of their feet and ankles. There will be experts to help visitors on how to select the right pair of shoes to be worn according to the person body structure and foot health care.”
The Tourism Minister said MISF has been added to the Tourism Calendar together with Citrawarna Malaysia, Contemporary Art Festival and Fabulous Food Festival.
“In order to ensure our programmes are well-known, we must fix a date to inform the world and travel agents will be able to sell holiday packages to coincide with the various festivals,” she told a media conference after the launch of the shoe festival at the Malaysian Tourism Centre.
The festival is aimed at establishing Malaysia as the “Shoe City of Asia” by providing an ideal platform for shoe industry players to showcase their craftsmanship, latest designs, shoe-related products and services to become world renowned brands.
“This will turn Malaysian-made shoes are among ‘must-buy’ items for tourists during their trips here and we hope to establish Malaysia as the ‘Shoe City of Asia’,” Dr Ng said.
Also present at the soft launch were
Tourism Ambassador and world famous shoe maker Prof Datuk Dr Jimmy Choo, Secretary General of the Ministry Dato’ Ong Hong Peng and president of the Malaysian Footwear Manufacturers Association (MFMA) Tony Ting.
The 1Malaysia International Shoe Festival (1MISF) which has been held since two years ago has made it into the Malaysian in a move to introduce and strengthen the position of the festival in the world.
The four-day festival this year, the organisers are targeting to attract 60,000 local and international shoe buyers with about RM6.5 million in sales turn over.
Ting said “There will 150 booths with more than 100 local and overseas shoe manufacturers from Asean countries, United Arab Emirates and Germany. About 90 per cent of the participants are local.”
According to Jimmy Choo, “The Malaysia manufacturers are good in making summer footwear as our country has a hot and wet climate throughout the year. That is why sandals are very popular here. That is why many tourists that come here, will shop for summer footwear.”
Among the highlights of MISF 2012, there will Jimmy Choo’s “Sogno”Gallery to showcase special design couture collection, a collection of conventional and unconventional bridal footwear, theme after the dragon year.
There will also be a shoe fashion show, shoe painting competition, miniature shoe design competition and the Clog Shoe-Making Gallery’ showcasing the work of physically challenged shoemakers.
The popular Shoe History Gallery’ will highlight the Rainforest Shoe Wonderland’ a gigantic 13-feet- tall rainforest shoe vying for the Malaysian Book of Records.
The 5th Malaysia Footwear Design Competition 2012
held concurrently MISF will announce the winners on March 29 with the winner will get the chance to attend the Guangzhou International Footwear Design Competition.
As a promotional gimmick, a Perodua Viva with a large Red lady high heel shoe placed on its roof will be driven around Kuala Lumpur to shopping malls, university, colleges and tourist attractions in a road show with interactive games and give away freebies to promote the shoe festival which Ng flagged off at the soft launch.
For more details and update, logon the MISF official website: www.malaysiafootwear.com
MISF 2012 will be open by Her Royal Highness Raja Permaisuri Agong Tuanku Haminah Hamidun.
Last year, MISF attracted over 55,000 visitors and the cash register machines rang up with total sales of RM6.2 million transacted over the three days.
The MISF is jointly organised by the Ministry of Tourism Malaysia and the Malaysian Footwear Manufacturers Association (MFMA).
At the soft launch, Minister of Tourism
Datuk Seri Dr Ng Yen Yen said “When buying a pair of shoe, it should be selected because it looks good and trendy fashionable shoes but it is important to make sure your health is not compromised.Shoes can cause you to have backache and knee problem because your feet are supporting your whole body weight.”
She added “This year, MISF will focus on shoes and wellness. There would be talks by experts for visitors to learn more about ways to take care of their feet and ankles. There will be experts to help visitors on how to select the right pair of shoes to be worn according to the person body structure and foot health care.”
The Tourism Minister said MISF has been added to the Tourism Calendar together with Citrawarna Malaysia, Contemporary Art Festival and Fabulous Food Festival.
“In order to ensure our programmes are well-known, we must fix a date to inform the world and travel agents will be able to sell holiday packages to coincide with the various festivals,” she told a media conference after the launch of the shoe festival at the Malaysian Tourism Centre.
The festival is aimed at establishing Malaysia as the “Shoe City of Asia” by providing an ideal platform for shoe industry players to showcase their craftsmanship, latest designs, shoe-related products and services to become world renowned brands.
“This will turn Malaysian-made shoes are among ‘must-buy’ items for tourists during their trips here and we hope to establish Malaysia as the ‘Shoe City of Asia’,” Dr Ng said.
Also present at the soft launch were
Tourism Ambassador and world famous shoe maker Prof Datuk Dr Jimmy Choo, Secretary General of the Ministry Dato’ Ong Hong Peng and president of the Malaysian Footwear Manufacturers Association (MFMA) Tony Ting.The 1Malaysia International Shoe Festival (1MISF) which has been held since two years ago has made it into the Malaysian in a move to introduce and strengthen the position of the festival in the world.
The four-day festival this year, the organisers are targeting to attract 60,000 local and international shoe buyers with about RM6.5 million in sales turn over.
Ting said “There will 150 booths with more than 100 local and overseas shoe manufacturers from Asean countries, United Arab Emirates and Germany. About 90 per cent of the participants are local.”
According to Jimmy Choo, “The Malaysia manufacturers are good in making summer footwear as our country has a hot and wet climate throughout the year. That is why sandals are very popular here. That is why many tourists that come here, will shop for summer footwear.”
Among the highlights of MISF 2012, there will Jimmy Choo’s “Sogno”Gallery to showcase special design couture collection, a collection of conventional and unconventional bridal footwear, theme after the dragon year.
There will also be a shoe fashion show, shoe painting competition, miniature shoe design competition and the Clog Shoe-Making Gallery’ showcasing the work of physically challenged shoemakers.
The popular Shoe History Gallery’ will highlight the Rainforest Shoe Wonderland’ a gigantic 13-feet- tall rainforest shoe vying for the Malaysian Book of Records.
The 5th Malaysia Footwear Design Competition 2012
held concurrently MISF will announce the winners on March 29 with the winner will get the chance to attend the Guangzhou International Footwear Design Competition.As a promotional gimmick, a Perodua Viva with a large Red lady high heel shoe placed on its roof will be driven around Kuala Lumpur to shopping malls, university, colleges and tourist attractions in a road show with interactive games and give away freebies to promote the shoe festival which Ng flagged off at the soft launch.
For more details and update, logon the MISF official website: www.malaysiafootwear.com
