A View Of The City Of Kuala Lumpur
The Pacific Asia Travel Association (PATA), Tourism Malaysia, and Taylor’s University are inviting students in travel and tourism to participate in the 2012 PATA Social Entrepreneur Challenge, part of the 2012 PATA Annual Conference (PAC2012), April 21-22 in Kuala Lumpur, Malaysia.
Martin J Craigs, PATA CEO said: “The commitment to Next Gen paradigm shifts and new thinking will be centre stage during the competition. We will discover the best student business plan. Young people will share their vision for growing the travel industry in a responsible way -- PATA Next Gen in action.”
The challenge is aimed at undergraduates in tourism, hospitality or culinary arts in higher learning institutions in Asia Pacific. They should be ready to present an innovative sustainable tourism business idea at the PATA Annual Conference, the region’s premier travel industry thought leadership event.
Students are invited to form a team (maximum three persons) and submit a video on a socially responsible tourism business idea on YouTube (maximum 5 minutes). The proposal should fit in with any one of the following themes: changes in travelling patterns; changes in tourism and hospitality sectors; innovation in tourism and hospitality products; exploration of new tourism products; the influence of technology in the tourism industry; and tourism’s extra disciplinary roles.
Three final teams will be sponsored to present their idea live in front of a panel of the judges and delegates at the PATA Annual Conference in Kuala Lumpur, April 21-22. Two awards will be granted to a champion judged by travel and tourism experts and the audience’s favourite via the competition’s dedicated Facebook page.
The deadline for students to submit their idea via video is March 31, 2012.
Website: https://sites.google.com/site/patasocialentrepreneur/
Facebook:http://www.facebook.com/pages/2012-PATA-Social-Entrepreneur Challenge/317776261603142
Email: pata.social.entrepreneur@gmail.com
Offer for Professors and Teachers
PATA strongly encourages students and academics to join the PATA Annual Conference with the following offer: eight students get one FREE registration -- professors or lecturers who bring at least eight students will have their conference registration fee waived. Academic registrations will be arranged on a group basis with the offer of complimentary registration for professors or lecturers conditional on them bringing eight or more students. For more information visit www.pata.org/pac2012 or email to events@PATA.org.
Source: www.PATA.org
March 6, 2012, Bangkok:
