Malaysian Convention and Exhibition Bureau Targets Australian Corporate and Incentive Groups

By Anthony Tan email: micemalaysiabeyond@gmail.com

With Malaysian Convention and Exhibition Bureau (MyCEB) successes in bringing over 9,000 participants from China under its “Malaysia’s Twin Deal Programme” launched in China last September, it is now targeting Australian corporate and incentive groups in Melbourne and Sydney to Malaysia.

The inaugural sales mission Australia by Ho Yoke Ping,

MyCEB’s General Manager of Sales and Marketing, is

offering the first package. Deal 1 offers value added support

for participants.

Among the privileges lined up are complimentary canopy walk at Bukit Nanas Forest Reserve, choice of cultural showcase activities, a ‘Feng Shui’ talk by renowned Malaysian ‘Feng Shui’ master or a Malaysian cultural experience, shopping discount vouchers, welcome cocktails and police escorts.

She added, “Deal 2 offers incentive rewards for Corporate and Incentive Planners and is based on cumulative numbers of participants.

“The Corporate and Incentive Planners will be able to redeem vacation packages to one of the destinations either Kuala Lumpur, Penang, Langkawi, Kota Kinabalu or Kuching inclusive of return air tickets, accommodation at five-star hotels, spa session and other goodies.

“These destinations are the top ‘must visit’ incentive destinations in Malaysia, known for its lush rainforest, fantastic beaches and heritage sites.

“MyCEB would give each participant a special welcome packs containing a personalised - Welcome Letter from MyCEB CEO Zulkefli Sharif, an eco-friendly reusable drinking bottle, Kuala Lumpur map, Malaysian cultural postcards and an exclusive tote bag."

MyCEB CEO Zulkefli Sharif

The Twin Deal programme is applicable to corporate and incentive groups from Australia and confirmed bookings must be made between January and December 2012 with the groups’ arrival from January 2012 to 31 December 2013.

Ho is offering additional incentive for the first 30 bookings.

“MyCEB would like to invite all event planners in Australia to grab this opportunity and to experience what Malaysia has to offer in terms of incentive products and services. The first 30 planners to booked a cumulative group of 500 participants to Malaysia will stand a chance to redeem an iPad 2,” she added

Meeting planners and incentive agents who need more information about the Twin Deal can call MyCEB @ +603 2034 2090 or email sales@myceb.com.my

Australia posts strong growth of business and conference arrivals from HK, Germany and the US

By Laura Lee

Australia’s business and conference arrivals continue to show strong growth trends with 809,500 business arrivals registered for the year ended 30 September 2010, up 11% from the previous corresponding year.

Of this, 170,600 were convention or conference arrivals, which represented an 18% increase year-on-year (y-o-y). For the three months ended 30 September 2010, there were 52,600 convention or conference arrivals, up 16% y-o-y. For September alone, 17,200 convention or conference arrivals were registered, which represented an increase of 18% y-o-y.

Strong growth from its convention or conference arrivals was registered from Hong Kong, up 60% to 3,639; Germany (up 50% to 2,988); the United States (up 40% to 22,056) and the Philippines (up 33% to 3,389) although they are not in the top 10 placings.

South Korea and Singapore, which both posted 32% growth each to register 6,881 and 6,585 convention or conference arrivals, came within the top five and sixth placing respectively.

Malaysia, whose contribution in terms of convention or conference arrivals amounted to 3,260 for the year ended 30 September 2010, up 6% from a year ago. Malaysia was ranked number 14.

In terms of total business arrivals, Malaysia registered 19,723 for the first nine months of 2010, up 12% from the previous corresponding period. Here, Malaysia made it to the 10th placing.

Total arrivals to Australia from January to September rose 6% to 5.8 million. Malaysia, which contributed 228,252 arrivals during this period, was ranked 8th.

The top spot went to New Zealand (NZ) to with 1,142,748 arrivals. NZ also won the top ranking in terms of total business arrivals with 201,040 as well as convention or convention arrivals (42,436).