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Tuesday, October 29, 2019

Sabah Tourism To Start Visit Malaysia 2020 With A Big Bang With PATA ATCM

By Anthony Tan
VIRGIN Communications
email:  anthonykhtan@yahoo.co.uk
Sabah Tourism will kick off its Visit Malaysia 2020 will a big bang by hosting the Pacific Asia Travel Association Adventure Travel Conference and Travel Mart (PATA ATCM) in Kota Kinabalu from February 12-14 2020. This will be first time Malaysia is playing host to this prestigious three-day event, which will be hosted by Tourism Malaysia in partnership with Sabah Tourism and Malaysia Airlines, the country’s national carrier. 

Announced at the PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan recently, this event, usually held in February, attracts over 200 delegates from tourism professionals involved in adventure travel and responsible tourism from 25 countries.


Sabah Tourism Board General Manager 
Ms Noredah Othman and her team will 
be on hand to welcome the PATA ATCM 
delegates.
The one-day conference will create new opportunities to promote environmental protection and social sustainability within the tourism industry. This is in support of one of PATA’s visions in the responsible development of tourism. 

The one-day travel mart, on the other hand, is expected to further strengthen the business networks among the delegates.

Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi viewed this is as a “golden opportunity” to showcase Sabah’s capital city to the world. 

“We look forward to welcoming our international guests to Malaysia for a fruitful meeting and explorations of the beauty and rugged landscapes of Sabah.” 
Tourism, Arts and Culture 
Minister Datuk Mohamaddin 
Ketapi

PATA CEO Dr Mario Hardy
Sabah is popular for outdoor activities. Its natural assets include Mount Kinabalu, one of Southeast Asia’s highest peaks; Sipadan island dive site with its great marine biodiversity; lush rainforests with unique flora and fauna such as Rafflesia, the world’s largest flower.

Congratulating Malaysia for its successful bid of this event, PATA CEO Dr Mario Hardy said, “This event has enjoyed outstanding success in recent years. We are delighted to have the opportunity for the first time to focus upon the many opportunities for adventure travel and responsible tourism in Sabah.”



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