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Friday, July 20, 2018

Malaysia Wins Four Pacific Asia Travel Association Gold Awards 2018

By Anthony Tan
VIRGIN Communications 
The PATA Gold Awards recognise exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer.  

This year’s awards attracted 200 entries from 87 organisations and individuals worldwide. The 34 winners were selected by an independent judging committee consisting of 14 senior executives from the travel, tourism and hospitality sectors.

These awards generously supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO) this year recognise the achievements of 27 separate organisations and individuals.  

The awards ceremony will take place in Langkawi, Malaysia on September 14 during PATA Travel Mart 2018.
  

The 34 Grand and Gold Awards will be presented to organisations such as Langkawi Development Authority, Tourism Malaysia, AirAsia and The Frangipani Langkawi Resort & Spa, all four from Malaysia
 
The Iconic Eagle of Langkawi Islands Located at Dataran Lang at Kuah
Other winners include the Department of Culture and Tourism Abu Dhabi, UAE; Hong Kong Tourism Board (HKTB); Jetwing Hotels Ltd, Sri Lanka; Kerala Tourism, India; Marianas Visitors Authority; Melco Resorts and Entertainment, Macao; DMC, India; Amadeus Asia Ltd, Thailand; and Tourism Authority of Thailand (TAT)

This year’s awards attracted 200 entries from 87 organisations and individuals worldwide. See full list below.

Maria Helena de Fernandes, 
MGTO Director
MGTO director Maria Helena de Senna Fernandes said, “This year’s PATA Gold Awards winners present us with yet another wide array of remarkable accomplishments in the different branches of the tourism industry
“MGTO is honoured to help facilitate this PATA awards programme, which for the past over two decades has been bringing into the limelight so many exceptional contributions, inspiring tourism stakeholders throughout the Asia Pacific region to build a vibrant whilst sustainable tourism industry.” 
    
Dr Mario Hardy, PATA CEO, remarked, “This year’s winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in Asia Pacific. I look forward to celebrating all of their accomplishments at the PATA Gold Awards Luncheon and Presentation at PATA Travel Mart 2018 in Langkawi.”

The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.

Amphawa Canal Community, Samut Songkhram Province, Thailand
TAT will receive the 2018 PATA Grand Award for Education and Training for its King’s Wisdom for Sustainable Tourism project, a collaboration between TAT and the United Nations Development Program (UNDP) Thailand.
  
Dr Mario Hardy 
PATA CEO
It uses the principles of His Majesty the Late King Bhumibol Adulyadej’s “sufficiency economy philosophy” in its work towards four primary objectives.

They are to be able to continue working on the king’s principle to restore local wisdom and promote sustainable tourism, stimulate domestic tourism, create value in the tourist areas in order to increase revenue, promote human resources development and strengthen the community to think and do by themselves leading to sustainable development. 
  
Thai Traditional Dance
The Environmental award will be presented to Elephant Hills Luxury Tented Camps, Thailand for their various activities, including its Elephant Conservation Project, Children’s Project and Wildlife Monitoring Project

They also organise a smaller project, CO2 offset, to seek ways to reduce their carbon footprint

The Heritage and Culture Award will be awarded to the HKTB for its ‘Art is Everywhere’ project

Two talented artists collaborated on the photography project, which showcased the hidden art gems in HK
 
The Iconic Double-Decker Trams of Hong Kong
The project was the first time for an Asian destination organisation to initiate a photography project designed to focus on promoting art scenes, collaborate with a US photographer and professional dancers for social media promotion, and raise awareness of Arts month and local cultural hubs, creating conversations on social media among local and international art lovers.

The Marketing Award will also be presented to the HKTB for  its 'HongKong Neighbourhoods: Old Town Central' campaign

To raise awareness and encourage visitors to explore the dynamic district of Central and Sheung Wan, HKTB repackaged the area into ‘Old Town Central (OTC)’.

Instead of creating an advertising campaign to talk about OTC, they created an immersive experience by featuring the characteristics of the area and developed a strategic model to guide travellers all the way from ‘I have never heard of Old Town Central’ to ‘I enjoy walking around Old Town Central’ with the ultimate goal of inviting them to go deeper into the area and learn something new about HK.

AirAsia has been named the World's Best Low-Cost Airline 2018 by SKYTRAX for the 10th year in a row and will add another feather on the cap by winning PATA Gold Award 2018 - Marketing - Carrier Adventure Live   
Full List PATA Gold Awards 2018.
  
PATA GRAND AWARDS 2018 


      1.    PATA Grand Award 2018
             Education and Training
              King’s Wisdom for Sustainable Tourism
            TAT

2.   PATA Grand Award 2018
             Environment
             Elephant Hills Luxury Tented Camps, Thailand

3.   PATA Grand Award 2018
      Heritage and Culture
             Art is Everywhere
             HKTB

4.   PATA Grand Award 2018
Marketing
Hong Kong Neighbourhoods: Old Town Central
HKTB  
  
PATA Gold Awards 2018

    1.     PATA Gold Award 2018
            Marketing – Primary Government Destination
            Amazing Green Thailand: A’maze 2017
            TAT

     2.    PATA Gold Award 2018
            Marketing – Secondary Government Destination 
            Your Extraordinary Story 
            Department of Culture and Tourism Abu Dhabi, UAE

     3.    PATA Gold Award 2018
            Marketing – Carrier
            Adventure
            AirAsia, Malaysia 
     
      4.     PATA Gold Award 2018
Marketing – Hospitality
Studio City Dinosaur Hunt
Melco Resorts and Entertainment, Macao

5.     PATA Gold Award 2018
Marketing – Industry
Mekong Moments
Mekong Tourism Coordinating Office, Thailand

6.     PATA Gold Award 2018
Marketing – Young Travellers
My Hong Kong Buddy
HKTB

7.     PATA Gold Award 2018
Marketing – Adventure Travel
Difference Aside Reality Show
Langkawi Development Authority, Malaysia

8.     PATA Gold Award 2018
Environment – Corporate Environmental Programme
The Essence of Our Being
Jetwing Hotels Ltd, Sri Lanka

9.     PATA Gold Award 2018
Environment – Ecotourism Project
Cinnamon Elephant Project
Cinnamon Hotels and Resorts, Sri Lanka

10.    PATA Gold Award 2018
Environment – Environmental Education Programme
300 Ways to Save – Green Practices
The Frangipani Langkawi Resort & Spa, Malaysia

11.  PATA Gold Award 2018
Corporate Social Responsibility
Making Great Moment to the Community
MGM, Macao

12.  PATA Gold Award 2018
Women Empowerment Initiative
Empowering Women through Inclusive Work
PEAK DMC, India

13.  PATA Gold Award 2018
Heritage
India Heritage Walk Festival
Sahapedia, India

14.  PATA Gold Award 2018
Culture
Online Campaign 2017: 6 Senses of Local Experience in Thailand
TAT

15.  PATA Gold Award 2018
Community-Based Tourism
Local Alike, Thailand

16.  PATA Gold Award 2018
Education and Training
The Official Marianas Guide
Marianas Visitors Authority

17.  PATA Gold Award 2018
Marketing Media – Travel Advertisement Broadcast Media
Holidays Bring You Closer
SOTC Travel LTD, India

18.  PATA Gold Award 2018
Marketing Media – Travel Advertisement Print Media
Yalla Kerala Campaign
Kerala Tourism, India

19.  PATA Gold Award 2018
Marketing Media – Travel Brochure
Experiential Showcase of the Indian Journeys
Cox and Kings, India

20.  PATA Gold Award 2018
Marketing Media – E-Newsletter
Experience Malaysia
Tourism Malaysia

21.  PATA Gold Award 2018
Marketing Media – Travel Poster
Live Inspired Campaign
Kerala Tourism, India

22.  PATA Gold Award 2018
Marketing Media – Public Relations Campaign
Journey of Me by Amadeus
Amadeus Asia Ltd, Thailand

23.  PATA Gold Award 2018
Marketing Media – Social Media
InstaGUAM
Guam Visitors Bureau

24.  PATA Gold Award 2018
Marketing Media – Mobile Travel Application
Visit Korea: Official Guide
Korea Tourism Organisation

25.  PATA Gold Award 2018
Marketing Media – Travel Video
Uncommon Experience
The Ultimate Travelling Camp, India

26.  PATA Gold Award 2018
Marketing Media – Website
My Hong Kong Buddy
HKTB

27.  PATA Gold Award 2018
Travel Journalism – Destination Article
Angkor Away, Holidays with Kids, April 2017
Aleney de Winter

28.  PATA Gold Award 2018
Travel Journalism – Industry Business Article
The Technology Experience, TTGmice, June 2017
Karen Yue, TTG Asia Media Pte Ltd

29.  PATA Gold Award 2018
Travel Journalism – Travel Photograph
Cruising through the Cave
TAT

30.  PATA Gold Award 2018
Travel Journalism – Travel Guidebook
An Interactive Guide to Angkor
Dougald O’Reilly




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