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Friday, July 28, 2017

PATA announces Grand and Gold Awards winners 2017

By Anthony Tan 
VIRGIN Communications 

The winners of the 2017 PATA Grand and Gold Awards were announced by the Pacific Asia Travel Association (PATA) on July 27 in Bangkok.

These awards are generously supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO) and this year which recognised the achievements of 28 separate organisations and individuals.

The awards ceremony will takes place in Macao SAR on Friday, September 15 during PATA Travel Mart 2017. The 31 Grand and Gold Awards will be presented to such organisations as Accor Hotels Asia Pacific, Hotel ICON, Korea Tourism Organization, Sofitel Legend Metropole Hanoi, Air China, Cox and Kings, Guam Visitors Bureau and Ras Al Khaimah Tourism Development Authority.


Ms Helena de Senna Fernandes
Director of the Macao Government 
Tourism Office
Ms Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office said, “I extend our heartfelt congratulations to all the winners and our thanks to all those that entered this year’s Awards programme. The successful achievements of the winning tourism organisations and individuals reinforce the basic tenets of sustainable tourism development whilst seeking to achieve higher goals such as poverty reduction. It will be a particular honour and pleasure to host this year’s awards ceremony in Macao.” 

Dr. Mario Hardy, PATA CEO, added, “On behalf of PATA, I would like to extend our warmest congratulations to all 2017 Grand and Gold Award winners. This is no better time and place to celebrate their accomplishments, than this International Year for Sustainable Tourism for Development in Macao SAR during the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this year’s winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.” 

The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.

Dr Mario Hardy - PATA CEO

Hotel ICON, Hong Kong SAR will receive the 2017 PATA Grand Award for Education and Training for its ‘Being Brilliant Together’. Hotel ICON inspires mentors and educates the next generation of Asian hospitality experts. The work-integrated programmes at the hotel cater for students of all levels, regardless of whether the participant is a bachelor degree or master degree student. The programmes also emphasise inventive-based learning that creates outstanding ambassadors for the region’s tourism industry in ‘Unlike Any Other Internship’ and ‘Elite Management Programme’.

The Environmental award will be presented to Accor Hotels Asia Pacific for its ‘Drive the Change towards Positive Hospitality. Accor Hotels’ second five-year (2016-2020) plan for Planet 21 goes further in committing to even more stringent reductions in carbon, energy and water as well as a range of commitments around the reduction of food waste, working positively with local communities and moving towards carbon neutral buildings for all new hotels.

The Heritage and Culture Award will be awarded to Sofitel Legend Metropole Hanoi. Located just a few steps from the Opera House in Hanoï’s French Quarter this legendary property brings guests into intimate contact with the opulence of another era. The hotel is one of the region’s few remaining hotels of its area. 

 The Marketing Award will be presented to the Korea Tourism Organization for its ‘Korea Visits You’. The inventive marketing campaign encouraged users to generate content on their social networking sites and leverage that content to provide more travel information about the destination.  

PATA Gold Award 2017
Heritage and Culture – Heritage
Langkawi UNESCO Global Geopark
Langkawi Development Authority (LADA), Malaysia
 


PATA GRAND AWARDS 2017

Category
Title
Winner
Country

1

Education and Training


Being Brilliant Together


Hotel ICON

Hong Kong SAR

2

Environment


Drive the Change Towards Positive Hospitality


ACCORHOTELS

ASIA PACIFIC


3

Heritage and Culture



Sofitel Legend Metropole

Hanoi, Vietnam


4

Marketing


Korea Visits You


Korea Tourism Organisation


South Korea




PATA GOLD AWARDS 2017


Category
Title
Winner
Country

1

Marketing – Primary Government Destination


Best of All, It’s in Hong Kong New Brand Campaign


Hong Kong Tourism Board


Hong Kong SAR


2

Marketing – Secondary Government Destination


Just Another Day in WA


Tourism Western Australia


Australia


3

Marketing – Carrier



Air China


Taiwan

4

Marketing – Hospitality


Hunan TV’s Reality Show Up Idol II at Melco Resorts


Melco Resorts & Entertainment


Macao SAR

5

Marketing – Industry


Eastern Sunrise Spectacular Show

Rizhao, Shandong Province, China ECA2


France


6

Marketing – Young Travellers

USS Halloween Horror Nights 6


Resorts World at Sentosa,

Singapore


7

Environment – Ecotourism Project



Elephant Hills Luxury Tented Camps


Thailand

8

Environment – Corporate Environmental Programme


Sands ECO360 Global Sustainability Program


Sands China Ltd (Macao SAR)


Macao SAR


9

Environment – Environment Education Programme


Jingzaijiao Tile-paved Salt Fields
Tourism Bureau,

Chinese Taipei


Taiwan

10


CSR


Village to the World


Tourism Authority of Thailand


Thailand


11


Heritage and Culture – Heritage


Langkawi UNESCO Global Geopark


Langkawi Development Authority (LADA)


Malaysia


12


Heritage and Culture – Culture


Muay Thai Live Bangkok


Thai Show 2013 Co., Ltd


Thailand


13


Education and Training


Educating, transferring skills and knowledge, creating awareness and training on sustainability


The Frangipani Langkawi Resort and Spa


Malaysia


14


Marketing Media – Travel Advertisement Broadcast Media


The Parisian Macao Grand Opening


Sands China Ltd (Macao SAR)


China


15


Marketing Media – Travel Advertisement Print Media


Go Beyond


Ministry of Tourism, Government of India


India


16


Marketing Media – Consumer Travel Brochure Film Tourism Brochure



Kerala Tourism

India

17


Marketing Media – Promotional E-Newsletter


Island Diaries


Jetwing Travels


Sri Lanka


18


Marketing Media – Travel Poster


International Trade 2016 Posters


Tourism Malaysia


Malaysia


19

Marketing Media – Public Relations Campaign


It’s more fun in the Philippines


Beautiful Destinations USA


Philippines


20

Marketing Media – Social Media


Forever Young


Cox and Kings


India


21

Marketing Media – Mobile Travel Application


2016 Shop Guam e-Festival Mobile Campaign


Guam Visitors Bureau





22


Marketing Media – Promotional Travel Video


Ras Al Khaimah: Beyond A Journey


Ras Al Khaimah Tourism Development Authority


UAE


23


Marketing Media – Web Site


Best of all, it’s in Hong Kong’ Campaign Site Entry


Hong Kong Tourism Board


Hong Kong SAR


24


Travel Journalism – Destination Article


Go Slow in the Solomons


Christine Retschlag
Wellbeing Magazine


Australia


25


Travel Journalism – Business Article


Sri Lanka – Enlightened Serendipity


Arnie Weissmann
Travel Weekly, December 12, 2016
Northstar Travel Group,


USA


26


Travel Journalism – Travel Photograph


Thin Fish Drying, Indonesia


Chue Ardi
Colours
Garuda In-flight magazine, September 2016
Agency Fish


Indonesia


27


Travel Journalism – Travel Guidebook


Blue Paradise Thailand


Tourism Authority of Thailand


Thailand


 


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