VIRGIN Communications
email: anthonykhtan@yahoo.co.uk
The
winners of the 2017 PATA Grand and Gold Awards were announced by the Pacific
Asia Travel Association (PATA) on July
27 in Bangkok.
These
awards are generously supported and sponsored since 1995 by the Macao Government
Tourism Office (MGTO) and this year which recognised the achievements of 28
separate organisations and individuals.
The
awards ceremony will takes place in Macao SAR on Friday, September 15 during
PATA Travel Mart 2017. The 31 Grand and Gold Awards will be presented to such
organisations as Accor Hotels Asia Pacific, Hotel ICON, Korea Tourism
Organization, Sofitel Legend Metropole Hanoi, Air China, Cox and Kings, Guam
Visitors Bureau and Ras Al Khaimah Tourism Development Authority.
 |
|
Ms Helena
de Senna Fernandes
Director of the Macao Government
Tourism Office
|
Ms
Maria Helena de Senna Fernandes, Director of the Macao Government Tourism
Office said, “I extend our heartfelt congratulations to all the winners and our
thanks to all those that entered this year’s Awards programme. The successful
achievements of the winning tourism organisations and individuals reinforce the
basic tenets of sustainable tourism development whilst seeking to achieve
higher goals such as poverty reduction. It will be a particular honour and
pleasure to host this year’s awards ceremony in Macao.”
Dr.
Mario Hardy, PATA CEO, added, “On behalf of PATA, I would like to extend our
warmest congratulations to all 2017 Grand and Gold Award winners. This is no
better time and place to celebrate their accomplishments, than this
International Year for Sustainable Tourism for Development in Macao SAR during
the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this
year’s winners who represent the values of the Association in working towards a
more responsible travel and tourism industry in the Asia Pacific region.”
The
PATA Grand Awards are presented to outstanding entries in four principal
categories: Marketing; Education and Training; Environment, and Heritage and
Culture.
 |
|
Dr Mario
Hardy - PATA CEO
|
Hotel
ICON, Hong Kong SAR will receive the 2017 PATA Grand Award for Education and
Training for its ‘Being Brilliant Together’. Hotel ICON inspires mentors and
educates the next generation of Asian hospitality experts. The work-integrated
programmes at the hotel cater for students of all levels, regardless of whether
the participant is a bachelor degree or master degree student. The programmes
also emphasise inventive-based learning that creates outstanding ambassadors
for the region’s tourism industry in ‘Unlike Any Other Internship’ and ‘Elite
Management Programme’.
The
Environmental award will be presented to Accor Hotels Asia Pacific for its
‘Drive the Change towards Positive Hospitality. Accor Hotels’ second five-year
(2016-2020) plan for Planet 21 goes further in committing to even more
stringent reductions in carbon, energy and water as well as a range of
commitments around the reduction of food waste, working positively with local
communities and moving towards carbon neutral buildings for all new hotels.
The
Heritage and Culture Award will be awarded to Sofitel Legend Metropole Hanoi.
Located just a few steps from the Opera House in Hanoï’s French Quarter this
legendary property brings guests into intimate contact with the opulence of
another era. The hotel is one of the region’s few remaining hotels of its area.
The
Marketing Award will be presented to the Korea Tourism Organization for its
‘Korea Visits You’. The inventive marketing campaign encouraged users to
generate content on their social networking sites and leverage that content to
provide more travel information about the destination.
 | |
|
PATA
Gold Award 2017
Heritage
and Culture – Heritage
Langkawi
UNESCO Global Geopark
Langkawi
Development Authority (LADA), Malaysia
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PATA GRAND AWARDS 2017
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||||
Category
|
Title
|
Winner
|
Country
|
|
1
|
Education and Training
|
Being Brilliant Together
|
Hotel ICON
|
Hong Kong SAR
|
2
|
Environment
|
Drive the Change Towards Positive
Hospitality
|
ACCORHOTELS
|
ASIA PACIFIC
|
3
|
Heritage and Culture
|
Sofitel Legend Metropole
|
Hanoi, Vietnam
|
|
4
|
Marketing
|
Korea Visits You
|
Korea Tourism Organisation
|
South Korea
|
PATA GOLD AWARDS 2017
|
||||
Category
|
Title
|
Winner
|
Country
|
|
1
|
Marketing
– Primary Government Destination
|
Best of
All, It’s in Hong Kong New Brand Campaign
|
Hong
Kong Tourism Board
|
Hong Kong SAR
|
2
|
Marketing
– Secondary Government Destination
|
Just
Another Day in WA
|
Tourism
Western Australia
|
Australia
|
3
|
Marketing
– Carrier
|
Air China
|
Taiwan
|
|
4
|
Marketing – Hospitality
|
Hunan
TV’s Reality Show Up Idol II at Melco Resorts
|
Melco
Resorts & Entertainment
|
Macao SAR
|
5
|
Marketing
– Industry
|
Eastern Sunrise Spectacular Show
|
Rizhao,
Shandong Province, China ECA2
|
France
|
6
|
Marketing
– Young Travellers
|
USS
Halloween Horror Nights 6
|
Resorts
World at Sentosa,
|
Singapore
|
7
|
Environment
– Ecotourism Project
|
Elephant
Hills Luxury Tented Camps
|
Thailand
|
|
8
|
Environment
– Corporate Environmental Programme
|
Sands
ECO360 Global Sustainability Program
|
Sands
China Ltd (Macao SAR)
|
Macao SAR
|
9
|
Environment
– Environment Education Programme
|
Jingzaijiao
Tile-paved Salt Fields
Tourism
Bureau,
|
Chinese
Taipei
|
Taiwan
|
10
|
CSR
|
Village
to the World
|
Tourism
Authority of Thailand
|
Thailand
|
11
|
Heritage
and Culture – Heritage
|
Langkawi
UNESCO Global Geopark
|
Langkawi
Development Authority (LADA)
|
Malaysia
|
12
|
Heritage
and Culture – Culture
|
Muay
Thai Live Bangkok
|
Thai
Show 2013 Co., Ltd
|
Thailand
|
13
|
Education
and Training
|
Educating,
transferring skills and knowledge, creating awareness and training on
sustainability
|
The
Frangipani Langkawi Resort and Spa
|
Malaysia
|
14
|
Marketing
Media – Travel Advertisement Broadcast Media
|
The
Parisian Macao Grand Opening
|
Sands
China Ltd (Macao SAR)
|
China
|
15
|
Marketing
Media – Travel Advertisement Print Media
|
Go
Beyond
|
Ministry
of Tourism, Government of India
|
India
|
16
|
Marketing
Media – Consumer Travel Brochure Film Tourism Brochure
|
Kerala
Tourism
|
India
|
|
17
|
Marketing Media – Promotional E-Newsletter
|
Island Diaries
|
Jetwing Travels
|
Sri Lanka
|
18
|
Marketing Media – Travel Poster
|
International Trade 2016 Posters
|
Tourism Malaysia
|
Malaysia
|
19
|
Marketing Media – Public Relations
Campaign
|
It’s more fun in the Philippines
|
Beautiful Destinations USA
|
Philippines
|
20
|
Marketing Media – Social Media
|
Forever Young
|
Cox and Kings
|
India
|
21
|
Marketing Media – Mobile Travel
Application
|
2016 Shop Guam e-Festival Mobile
Campaign
|
Guam Visitors Bureau
|
|
22
|
Marketing Media – Promotional Travel
Video
|
Ras Al Khaimah: Beyond A Journey
|
Ras Al Khaimah Tourism Development
Authority
|
UAE
|
23
|
Marketing Media – Web Site
|
Best of all, it’s in Hong Kong’
Campaign Site Entry
|
Hong Kong Tourism Board
|
Hong Kong SAR
|
24
|
Travel Journalism – Destination
Article
|
Go Slow in the Solomons
|
Christine Retschlag
Wellbeing Magazine
|
Australia
|
25
|
Travel Journalism – Business Article
|
Sri Lanka – Enlightened Serendipity
|
Arnie Weissmann
Travel Weekly, December 12, 2016
Northstar Travel Group,
|
USA
|
26
|
Travel Journalism – Travel
Photograph
|
Thin Fish Drying, Indonesia
|
Chue Ardi
Colours
Garuda In-flight magazine, September
2016
Agency Fish
|
Indonesia
|
27
|
Travel Journalism – Travel Guidebook
|
Blue Paradise Thailand
|
Tourism Authority of Thailand
|
Thailand
|
