VIRGIN Communications
email: anthonykhtan@yahoo.co.uk
Sabah Tourism will kick off its Visit Malaysia 2020 will a big bang by hosting the Pacific Asia Travel Association Adventure Travel Conference and Travel Mart (PATA ATCM) in Kota Kinabalu from February 12-14 2020. This
will be first time Malaysia is playing host to this prestigious three-day event,
which will be hosted by Tourism Malaysia in partnership with Sabah Tourism and
Malaysia Airlines, the country’s national carrier.
Announced
at the PATA Travel Mart 2019 in Nur-Sultan, Kazakhstan recently, this event, usually
held in February, attracts over 200 delegates from tourism professionals
involved in adventure travel and responsible tourism from 25 countries.
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Sabah Tourism Board General Manager
Ms Noredah Othman and her team will
be on hand to welcome the PATA ATCM
delegates.
|
The
one-day conference will create new opportunities to promote environmental
protection and social sustainability within the tourism industry. This is in
support of one of PATA’s visions in the responsible development of tourism.
The
one-day travel mart, on the other hand, is expected to further strengthen the
business networks among the delegates.
Tourism,
Arts and Culture Minister Datuk Mohamaddin Ketapi viewed this is as a “golden
opportunity” to showcase Sabah’s capital city to the world.
“We
look forward to welcoming our international guests to Malaysia for a fruitful
meeting and explorations of the beauty and rugged landscapes of Sabah.”
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| Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi |
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| PATA CEO Dr Mario Hardy |
Sabah
is popular for outdoor activities. Its natural assets include Mount Kinabalu,
one of Southeast Asia’s highest peaks; Sipadan island dive site with its great
marine biodiversity; lush rainforests with unique flora and fauna such as
Rafflesia, the world’s largest flower.
Congratulating
Malaysia for its successful bid of this event, PATA CEO Dr Mario Hardy said, “This
event has enjoyed outstanding success in recent years. We are delighted to have
the opportunity for the first time to focus upon the many opportunities for
adventure travel and responsible tourism in Sabah.”
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