MITS Promotion at state level MATTA Fair held at Dataran Pahlawan Melaka
MITS promotion roadshow at the Travel Business Exchange B2B session
held at Riverside Majestic Hotel in Kuching
Managing Director William Chan of Stadthuys Tours & Travel Sdn Bhd
participating in the Travel Business Exchange B2B session in Kuching
Buyers and Sellers meeting face to face in the Travel Business Exchange
MITS organised a press conference during the national level MATTA Fair at PWTC in KL.On hand at the Q&A session were (from left) MATTA Melaka chapter chairman Goh,
Nazary,
Roslin and Noorhayati Sahlan, MICE Manager of Tourism Promotion Division, Chief Minister's Department
By Anthony Tan
The 7th Melaka International Tourism Show (MITS) expects to attract 30,000 visitors this year. It will be held at the Melaka International Trade Centre (MITC) in Ayer Keroh, Melaka from 4–6 December.
Nazary Ahmad, general manager from Melaka Chief Minister Department’s tourism promotion division, told a press conference recently that it is offering 250 booths to both local and intenational exhibitors.
This is more than double last year’s 120 booths. MITS is organised by the Tourism Promotion Division of the Melaka Chief Minister’s Department on behalf of the Melaka state government.
Over the years, MITS has grown to become one of the largest events held outside of Kuala Lumpur promoting both inbound and outbound tourism to the historic Melaka.
Nazary said, “Melaka is a must visit destination, especially since its conferment as a World Heritage City on 7 July 2008.”
MITS 2009 will showcase the wide range of tourism products and services that Malaysia has to offer, in particular from Melaka.
The organiser had started its promotions to attract both visitors and exhibitors to this year’s event since August when it participated in the MATTA Fair in Melaka, held a Travel Business Exchange in Kuching and promoted MITS at the National MATTA Fair in Kuala Lumpur.
Nazary is hopeful of getting more international participation to this year’s show from the national tourism organisations, which will be presenting cultural performances, handicrafts and food promotions to enhance the event.
Tourism Authority of Thailand has shown a keen interest by taking 10 booths while the Macau Government Tourist Office will take four booths.
Another confirmed exhibitor is Quantum Success, which will be launching its privilege card for hotel bookings during MITS 2009, said Roslin Mustajab, chief executive officer of Simor Creative (M) Sdn Bhd, which is managing the event.
Arab City Melaka has also confirmed participating and will be taking up two booths to showcase their tourism project, which is now under construction and targeted to open its doors before mid-2010.
More roadshows will be organised to Southern Thailand, Singapore, Sumatra and Kalimantan in Indoneasia, as well as Sabah and other states in Malaysia.
A number of activities are in the pipeline to promote MITS 2009. One of them is co-organising a “Family Drive Holiday” to Melaka from Singapore with a Singapore-based car and travel magazine and a local car club for those from the Klang Valley.
The MITS will be held in December to take advantage of the year-end school holidays for both Malaysia and Singapore. Being held over the weekend, it hopes to cash in on the large number of Singaporeans and locals visiting Melaka as MITS will be an added attraction for them.
MITS can help these visitors plan their holidays for 2010 as many exhibitors such as airlines, hotels and theme parks are now selling their products and services ahead.
Melaka recorded tourist arrivals of 7.2 million last year, above its 6.8 million target. Nazary is confident of achieving 7.4 million tourist arrivals for 2009, with 3.1 million already achieved as at June this year.
Hotels in Melaka achieved 88% room occupancy during weekdays and were overbooked during the weekends in December 2008.
This year, the MITS organiser will be organising a B2B session on 3 December between exhibitors and travel trade buyers before opening the show to the public. Arrangements and negotiations are on-going with sponsors and invited buyers to participate in the B2B session.
MITS offers exhibitors the opportunities to develop new contacts as well as to meet qualified local and international trade buyers, including frequent travellers during the event.
The organiser is looking at using round trip shuttle buses from Melaka shopping centres downtown and partner hotels to the MITC in order to reduce traffic congestion for visitors.
As for Melaka, its tourism sector’s objectives are to reinforce its 12 sub-sectors. They are history, culture, recreation, sports, shopping, conventions, health, education, agro, makan–makan (food), Melaka My 2nd Home and youth tourism.
For more information on MITS, please contact Noorhayati at 06-2328358, Roslin at 016-2039198 or Anthony Tan 019-4455233.
Nazary Ahmad, general manager from Melaka Chief Minister Department’s tourism promotion division, told a press conference recently that it is offering 250 booths to both local and intenational exhibitors.
This is more than double last year’s 120 booths. MITS is organised by the Tourism Promotion Division of the Melaka Chief Minister’s Department on behalf of the Melaka state government.
Over the years, MITS has grown to become one of the largest events held outside of Kuala Lumpur promoting both inbound and outbound tourism to the historic Melaka.
Nazary said, “Melaka is a must visit destination, especially since its conferment as a World Heritage City on 7 July 2008.”
MITS 2009 will showcase the wide range of tourism products and services that Malaysia has to offer, in particular from Melaka.
The organiser had started its promotions to attract both visitors and exhibitors to this year’s event since August when it participated in the MATTA Fair in Melaka, held a Travel Business Exchange in Kuching and promoted MITS at the National MATTA Fair in Kuala Lumpur.
Nazary is hopeful of getting more international participation to this year’s show from the national tourism organisations, which will be presenting cultural performances, handicrafts and food promotions to enhance the event.
Tourism Authority of Thailand has shown a keen interest by taking 10 booths while the Macau Government Tourist Office will take four booths.
Another confirmed exhibitor is Quantum Success, which will be launching its privilege card for hotel bookings during MITS 2009, said Roslin Mustajab, chief executive officer of Simor Creative (M) Sdn Bhd, which is managing the event.
Arab City Melaka has also confirmed participating and will be taking up two booths to showcase their tourism project, which is now under construction and targeted to open its doors before mid-2010.
More roadshows will be organised to Southern Thailand, Singapore, Sumatra and Kalimantan in Indoneasia, as well as Sabah and other states in Malaysia.
A number of activities are in the pipeline to promote MITS 2009. One of them is co-organising a “Family Drive Holiday” to Melaka from Singapore with a Singapore-based car and travel magazine and a local car club for those from the Klang Valley.
The MITS will be held in December to take advantage of the year-end school holidays for both Malaysia and Singapore. Being held over the weekend, it hopes to cash in on the large number of Singaporeans and locals visiting Melaka as MITS will be an added attraction for them.
MITS can help these visitors plan their holidays for 2010 as many exhibitors such as airlines, hotels and theme parks are now selling their products and services ahead.
Melaka recorded tourist arrivals of 7.2 million last year, above its 6.8 million target. Nazary is confident of achieving 7.4 million tourist arrivals for 2009, with 3.1 million already achieved as at June this year.
Hotels in Melaka achieved 88% room occupancy during weekdays and were overbooked during the weekends in December 2008.
This year, the MITS organiser will be organising a B2B session on 3 December between exhibitors and travel trade buyers before opening the show to the public. Arrangements and negotiations are on-going with sponsors and invited buyers to participate in the B2B session.
MITS offers exhibitors the opportunities to develop new contacts as well as to meet qualified local and international trade buyers, including frequent travellers during the event.
The organiser is looking at using round trip shuttle buses from Melaka shopping centres downtown and partner hotels to the MITC in order to reduce traffic congestion for visitors.
As for Melaka, its tourism sector’s objectives are to reinforce its 12 sub-sectors. They are history, culture, recreation, sports, shopping, conventions, health, education, agro, makan–makan (food), Melaka My 2nd Home and youth tourism.
For more information on MITS, please contact Noorhayati at 06-2328358, Roslin at 016-2039198 or Anthony Tan 019-4455233.
No comments:
Post a Comment