DCIM Show 2009's unprepared state on opening day

Canon, the pinnacle sponsor, had a double-storey booth

Models like her are aplenty for photographers to start clicking away

Boxes still unpacked in these two booths on the opening day

Photographer's name and name of his work being pasted on his masterpiece

DCIM Show 2009’s unprepared state on opening day
Text and photos by Laura Lee

I missed the official opening of The Digital Camera, Imaging and Media Show 2009 (DCIM Show 2009) yesterday (March 27) at 10.30 am having arrived at slightly past 11 am.

Occupying only Hall 2 of the Mid Valley Exhibition Centre in Kuala Lumpur, I would deem it a small show although its press release claims it to be “Malaysia's most comprehensive photography and imaging event” and has its headline saying that it is “Malaysia's Premier Photography & Imaging Extravaganza!”

It is heartening to note that the organiser of DCIM Show ’09 managed to have the big boys such as Canon as its pinnacle sponsor and taking up a double-storey booth space. Meanwhile, Nikon and Epson came in as the main sponsors.

Other exhibitors participating in the show include Panasonic and Fotokem. I was made to understand that Panasonic took up a booth only to promote its Lumix cameras as its team was heavily deployed in its Panasonic Revolution '09 roadshow (which also featured digital imaging products) at Sunway Pyramid Shopping Mall in Petaling Jaya.

As I toured around the exhibition, I could not help but notice some value buys and bargains for tripod stands.

It was almost noon when I completed my tour of the exhibition. I noticed that several exhibitors were still unprepared although the show had opened its doors to the public at 10am. You could see at the booth occupied by Engtong Systems Sdn Bhd and the one next to it featuring an interesting array of photography bags had boxes still unpacked.

At the Wimax booth, the promo girls were eager to get me to sign up but I asked if my area would be covered by Wimax, they ran helter skelter to get hold of someone who could give me the information.

I moved on to the photo exhibition area and could see two guys pasting the names of the photographers onto their respective works which have been put up for public viewing.

Discounting these minor hiccups, the three-day DCIM Show ’09, which ends tomorrow, will be of interest to photo buffs who are interested to try their hands on some of the new lenses and camera equipment.

A series of seminars and workshops have been lined up. There is also The Velocity Angel Search 2009 modelling competition, which takes place concurrently with the DCIM Show 2009.

I enjoyed the pumpkin dessert sprinkled with dessicated coconut, egg and potato sandwich and passionfruit drink served at The Ecogreen cafe, which is housed inside the show’s exhibition hall.

Admission to the show is free. Visit www.DCIMShow.com for more details.