Tourism Malaysia Moscow Office, under the able leadership of its director Mr Jeffri Munir, has been making concerted efforts to increase Russian tourist arrivals into Malaysia after the government announced the reopening of its borders after the Covid-19 pandemic.
His latest efforts for Malaysia to stay ahead of the competition saw him organising a familiarisation trip to bring in Mr Mikhail Anatolyevich Maltsev, President of the URAL Tourism Association and the URAL branch of the Russian Union of Tourism Industry; Ms Lariza Larionova, Tez Tour Director; Mr Vladislav Maltsev, RT Plus Commercial Director and Ms Daria Vladimirovna Zaboreva, Deputy Director of Recreation.
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From left to right: Mr Vladislav Maltsev, Ms Lariza Larionova, Ms Daria Vladimirovna Zaboreva, Mr Mikhail Anatolyevich Maltsev and Mr Jeffri Munir |
The
four-member Russian delegation is here on a tight schedule from 14-21 February.
Tourism
Malaysia head office in Putrajaya has organised for them to meet with the key Malaysian
tourism industry partners such as interested members from the Malaysian Inbound
Tourism Association (MITA) and strategic stakeholders from the Melaka state tourism
industry.
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| Mr Mikhail Anatolyevich Maltsev addressing members of Malaysian Inbound Tourism Association (MITA) in Russian with Ms Daria Vladimirovna Zaboreva (left) help to translate to English |
The
itinerary also includes B2B meetings with members of the Malacca Tourism
Association and Langkawi Development Authority (LADA).
Describing
the Russian market as very large and still untapped by our tourism industry
operators compared to others in the region such as Thailand and Indonesia, Jeffri
said, “The Russian are looking for the 4S, namely Sun, Sea, Sand (Beaches) and
Shopping.
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| Business in session between the Russian delegation with MITA members |
“Furthermore,
they are long-staying guests for up to one to two weeks. Some may stay even
longer in order to get away from their super cold winter months of as low as
-40°C.”
He targets to promote Malaysia also to the Ekaterinburg region as the people here have deeper pockets to spend for their oversea travels.
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| Mr Mikhail Anatolyevich Maltsev presenting a memento Senior Director Dato'Dr. Ammar Abd Ghapar with the presence of MITA President (in red shirt) |
Among
the topics discussed were strengthening the bilateral ties, promotion plans and
collaborations for the outbound Russian tourists to Malaysia.
Group photo of participants at the Kuala Lumpur session
